The approach
Five steps. No surprises.
Every partnership runs through the same process. The work is bespoke. The frame is consistent.
Qualification
We partner with B2C and DTC operators, typically $500K–$10M in revenue, founder still operating, growth-stage, and willing to trade equity for operational leverage. We are not the right partner for everyone. Fit is the first filter.
Diagnostic
Deep audit of sales, marketing, ops, and infrastructure. We don't write the deal until we understand the operating shape of the business and what scaling it actually requires.
Deal structure
Equity stake negotiated based on scope of involvement. Typically 10% to 40% depending on stage, capital structure, and what we're being asked to install. No retainers, no fees. Ownership only.
Integration
We embed our systems. Sales and setter infrastructure, paid media engines, CRM workflows, AI agents, fulfillment SOPs. This is not a deck. We sit inside the business and operate.
Scale
Ongoing operating partnership focused on revenue growth, margin expansion, and team development. The flywheel is built once and refined continuously across the portfolio.
What we bring
The operating stack.
- —Paid acquisition — Meta-heavy, creative-led, measurement-rigorous.
- —Sales team infrastructure — setter and closer DM systems with full SOPs.
- —AI-powered agent systems for qualification, follow-up, and routing.
- —CRM and automation buildouts — end-to-end operational visibility.
- —Retention and referral engineering — built for consumer LTV.
- —Content and personal brand strategy for founder leverage.
- —Full-stack growth systems, refined across the portfolio.
What we don't do
The clarifying no.
- ×Passive capital. We don't write checks without operating.
- ×Short-term consulting or retainer engagements.
- ×B2B SaaS without consumer revenue mechanics.
- ×Pre-revenue concepts. We scale what exists.
- ×Anything outside the operator's circle of competence.